MUELLER

Brand Detail

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Well-known brand of sports protective equipment in the world.


BRAND INFORMATION

Mueller established in1959, which is the first company to sell sports medicine through retail channels in the world. Mueller is committed to expand sports medicine products from One-Dimensional to a Total Wellness of integrating prevention, health care and maintenance. Mueller's products are used to prevent athletic injuries, maintain and improve high athletic performance. The target audience of Mueller is athletes and sports enthusiasts; for more than 40 years, Mueller is committed to develop sports medicine products and has become the industry leader.

 

Based on deep understanding of requirement of athletes, Muller has formed a set of technical standards in the process of developing and marketing sports care products. As a result, Mueller has established and consolidated its leading position in the sports medicine product industry. Nowadays, Muller has an outstanding reputation and is at the forefront of industry technology, providing first-class sports care products for athletes and sports enthusiast around the world.

 


History of Mueller 

Mr. Curt·Mueller is the founder of Mueller. He has been a basketball player, an equestrian and baseball player.

 

Established in 1959, Mueller first created and conveyed the concepts of "Sports Medicine" and "Athletic Trainer", combined with medical expertise to develop various types of sports protective gear, and has been leading the innovation in the field of sports protection. In the 1960s, Mueller began to sell sports medical products worldwide. In the 1980s, Mueller pioneered the concept of "sports medical retail", bringing the protective products provided from professional sports medical rooms to general consumers through retail channels. From general sports to professional sports, Mueller has been trying various challenges to seek innovation. Mueller is committed to becoming a pioneer in the field of sports medicine. Mueller's mission is to ensure that consumers can buy the best quality sports medical products anywhere around the world.

  

Slogan

Built in sports, made for life

Mueller incorporates their sports medicine know-how into braces and supports everyone can benefit from, not just athletes.

 

Brand core value

Stay In The Game

Winning starts in your heart, travels to your head, courses through your veins, then pours out of your body. Keeping athletes in the game. Getting athletes back onto the field. Helping athletes perform at their peak. Performance, protection and recovery. That is Mueller Sports Medicine. Preparing athletes of all levels to win. Outfitting athletes with the most advanced sports medicine products available in our ongoing mission.


Sports
Rehabilitation

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